The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
1. Be “Human” and Different Than Competitors
Social media can give your brand a personality. One of the most important things you need is a human voice. Social media management can only be effective if it can make your brand seem more human and approachable.
You also need to be different. Show how you differ from the rest. If you offer the same kind of content as your competitors, you are not giving your audience a reason to stick around. Your content needs to be unique and intriguing. And since this is social media for businesses, not a personal page, your content also needs to be as relevant and consistent as it is interesting.
2. Know Your Audience and Engage Them
Social media marketing can help you learn a lot more about your audience, target your audience more accurately, find new followers, and receive instant feedback from them. Further, when social media management is done right, it visibly increases search engine rankings and website traffic.
And just because this is social media for businesses does not mean you can just post content about your services and products, and hope for the best. You need to interact with and listen to your audience. Sharing relevant content from other, more popular pages that might be useful to your audience is also a great way to engage with and understand your audience better.
3. Understand The Platform You’re Using
Smart social media marketing requires different strategies and tactics for each different platform. All social media platforms operate differently, and you need to be familiar with what strategies work for each. For example, Tumblr and Twitter are both social media platforms, but they are vastly different in the ways people and businesses take advantage of them. In other words, you need to tailor your content according to the platform you are using. Tumblr is best for sharing photos and videos, whereas Twitter is best is used for short and sweet text-like messages, such as sharing sale information or a promo code.
Once you have increased your number of followers, they will need measurable incentives other than valuable content. Contests, discounts, gift cards, coupons, and similar rewards are integral in successful social media management.
If you are not satisfied with your current social media performance, contact a Print Three location near you, and find out what we can do for your brand to get the social media results you want.