The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
Tag Archives: marketing strategy
In our last blog, Is Print Marketing Dead in the Internet Era, we discussed indisputable reasons why print marketing isn’t dead. In fact, our closing message was that your print media campaigns complement your digital media campaigns.
In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?
When it comes to creating a marketing plan, one of the most important things you should outline is your target audience. If you don’t know who your ideal customers are, how can you create an effective marketing plan to reach them? The simple answer: you can’t.
We all have to do them. Some of us love them. Some of us hate them. We’re talking about giving presentations. Whether you’re a confident speaker or not, a well-laid-out presentation that guides you through the process is an essential aid that shouldn’t be overlooked. Here’s everything you need to know when creating a presentation.
Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.
When you’re developing a brand image for your business, there are a lot of factors that go into choosing how to position your company – what your company sells, your business goals, your target audience, and your brand message, to name a few of many variables. To help you market your company effectively, Print There has outlined 7 tips for branding your business.
Your logo is a key piece of your brand’s marketing puzzle. It needs to be simple, recognizable and memorable. That may seem like a tall order, but the world’s most recognizable brands do it with ease. Consider the Starbucks or Nike logos. At a glance you can name the brand. You don’t even need to see the company name. How do you go about creating a logo that will do...