Absolutely-as long as you have a solid direct mail marketing strategy in place. This can be one of the deciding differentiators between you and your competitors, and it can make or break a campaign. Directmail is impactful, results-driven and a fantastic way to make meaningful connections with your customers
It remains one of the most popular marketing channel options: in fact. B2B marketers are investing an average of 25% of their budgets on direct marketing and print advertising.
Take a look at these statistics from Canada Post:
Direct mail is far more persuasive than digital media, with a 20% higher motivation response.
Consumer pay 39% more attention to campaigns that integrate direct mail and digital than they do to single-media campaigns.
47% of customers visited a store in reaction to direct mail. Source: Breaking Through the Noise, 2015