Blog

Our blog is regularly updated with content we feel can provide value to your business.

The Four Essentials of Direct Mail Marketing

Direct mail is almost a lost art in the marketing realm. If anyone speaks of the Medium-That-Shall-Not-Be-Named, it’s usually met with waves of antipathy and apprehension – ‘Big businesses aren’t using that anymore’, ‘Isn’t email more popular?’, ‘I never buy things through mail’, and so on.

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Evaluating Your Website Design: Three Tips for Non-Designers

Planning and designing a website takes diligent work, especially if you don’t have a background in design. What you may consider the world’s greatest web design could look like a joke to every other non-biased user. You can hire a web designer, but you shouldn’t blindly follow their vision either – you need your own set of principles to evaluate your website’s design.

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Printing Tips for Effective Business Cards

Creating an effective business card is almost an art form. Not only are you trying to convey your message, and ‘who you are’ in a few inches of space, but you’re competing for wallet and pocket space as well. It’s easy for your card to get buried in a wallet brimming with credit cards, cash, pictures, and Tim Horton’s gift cards.

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Social Media For Businesses: Rules For Building a Loyal Social Following

The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.

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What Marketing Strategies Should Small Businesses Use?

As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...

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4 Google Tools That Your Business Should Be Using

It’s amazing how much Google knows, isn’t it? Just about everyone is familiar with Google search. But does your business use Google tools to their fullest extent? Google offers plenty of free online tools for businesses that you may not be aware of. Google tools can help your business with everything from online marketing to collaboration and document storage. It’s also cool to have a Google Gmail address – you...

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4 Essential Print Marketing Pieces for the Holiday Season

The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas? To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:

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