Product promotion is not complete without custom printed packaging. In addition to making a good first impression and imparting useful product details, your product’s packaging also contributes to the development of a coherent brand. In this article, we’ll go through the five best ways in which custom printed packaging may help businesses of all sizes.
Packaging of Goods
The most typical application of bespoke packaging is in product packaging. Packaging not only keeps goods safe during transport and storage, but may also be used as a promotional tool to bring in new clients. Branding, logos, and key product data like nutritional facts and ingredient lists can all be shown prominently on custom printed packaging.
For example, food packaging needs to be able to convey essential information about the product while simultaneously keeping its contents fresh, safe, and secure. Similarly, cosmetics packaging needs to be eye-catching, but it also needs to inform buyers about the product’s composition, shelf life, and application. There are stringent rules that packaging in the pharmaceutical sector must follow to ensure the consumer’s safety.
Short Run Runs
Short run packaging is a great alternative for businesses of all sizes, from start-ups with limited resources and needs to multinational corporations with niche requirements for promotional giveaways. Short run packaging enables firms to print smaller quantities on demand, decreasing costs and inventory needs, in contrast to typical packaging choices that necessitate huge quantities to be cost-effective. Need fifty custom printed golf ball sleeves for an up coming tournament? No problem at all! To reward your top performers, how about a beautiful bottle of wine in a custom branded box? We can do that too!
New designs and packaging alternatives can be tested with short-run packaging, giving businesses invaluable information on what sells best.
Gift Card Sleeves
Gift cards are a popular gift, whether in a hostess bag or as a thank you. Why not further personalize it with a custom gift card holder? Envelopes, sleeves, and folders are just a few examples of the custom gift card holders that may be customized to complement a company’s identity.
Businesses can use gift card packaging as a marketing tool by including coupons or other discounts in the design.
This sort of packaging is frequently seen on limited-run goods, seasonal items, and giveaways. Highlight the “limited” and “special” nature of your goods by using speciality finishes in your design.
Using promotional packaging to build up anticipation for a product or event is a tried and true marketing strategy. Companies often employ promotional packaging when introducing a new product or advertising a bargain.
Online Store Packaging
The ability to sell just about anything online has led to a greater emphasis on professional packaging to stand out from a crowded market place. Unique and memorable unboxing experiences may be created with custom printed packaging that also serves to safeguard goods during transport. Shipping boxes, mailer envelopes, and cushioning materials like bubble wrap or tissue paper can all benefit from having a custom design printed on them.
If done well, e-commerce packaging can leave a positive and memorable impression on customers. Businesses may boost consumer loyalty and enhance the likelihood of future purchases by providing a unique and useful unpacking experience.
Businesses of all sizes can benefit greatly from using Print Three print packaging. Print packaging has essential marketing and protection benefits, whether it’s for a physical product or an online purchase. Brand recognition, thorough product descriptions, and an exciting unwrapping experience are all possible thanks to custom printed packaging. Contact Print Three today for your print packaging needs.