Your Letterhead Layout Communicates The Quality Of Your Business Anytime your letterhead is used, you are representing your company, services and brand. Letterheads are truly a form of communication, and the first step of effective letterhead marketing is ensuring that your business letterheads are designed according to your brand guidelines and accurately reflect the nature of your business. Before you design your letterhead, there are a few things you should...
Author Archives: justin
How Direct Mail Marketing Works for Your Business
They say the secret to wealth is learning to make money while you’re sleeping, but what if the same could be true about print advertising? Direct mail is a simple way to massively boost engagement with your advertising and reap a tremendous reward thanks to targeted data. Here’s how it works. What is Direct Mail? Direct mail is one of the best ways to reach a wide audience. Much more...
In Defense of Corporate Stationery
Last month we took a deep dive into business cards; this month, we’re talking about another important but underappreciated print staple: stationery. Corporate stationery is an oft-overlooked part of a business’s professional veneer that remains as necessary as ever in the corporate world and beyond. Here’s why. Corporate Stationery Is About Your Brand Your brand is not just your logo. Your brand is both the first impression your company creates...
Are Business Cards Still Relevant?
Are business cards still relevant? In an increasingly digital world where human contact is less of a given than ever, many people may pause before getting a fresh batch of their trusty old cards. But we’re here to tell you it’s a good idea! Here’s why business cards are here to stay. Real-World Connection: A Definite Reason To Get Business Cards If business cards were going to disappear, it would...
Print Marketing for Small Businesses: Easier Than It Sounds!
Print marketing got you down? If you’re wondering why your print advertising doesn’t seem to be working, you may be worried that it’s print itself–after all, many people like to claim that print is dead. That couldn’t be farther from the truth! We’re here to tell you that no, print isn’t dead, and print is probably not the reason that your small business’s marketing is lack-luster. Today, we’re exploring how...
3 Ways to Go Wild With Holiday Print Marketing
We’re right in the middle of the holiday season, but it’s not too late to start your holiday print marketing! Whether you’re interested in drumming up some last-minute business or you just want to let your customers know how much you appreciate them, the holidays are a great time to leverage your print marketing for great results. Business Cards? Holiday Cards! It’s been a long year and a half, and...