Font Selection And Print Marketing
When it comes to corporate branding and marketing initiatives every detail matters. To make the most of your marketing investment it’s strategic to ensure all of your tactics appeal to your targeted customer. For your next big strategic marketing or branding meeting you can refer to this article from the Print Three team to decipher which fonts best meet the needs of your current strategy.
About Typography And Print Marketing
In the world of print marketing, many elements are considered to create and execute a campaign. From colours to branding and communication messages the elements within your print marketing campaign play a pivotal role in establishing your brand’s credibility and personality. To make a lasting impression with your targeted audience make sure that your company does not overlook the typography that you select for your print marketing efforts.
For A Contemporary Aesthetic: Helvetica
Popularized by its timelessness and clean modern aesthetic, Helvetica is a widely used font selection for print marketing initiatives throughout many industries. For campaigns targeted at a variety of demographics, Helvetica is a great choice to use throughout your headline and body text fonts as it is a print marketing font selection choice that ensures readability and clarity.
To Communicate Brand Sophistication: Garamond
Garmond is a print marketing font selection option that includes a balance of sophisticated serifs and well-balanced proportions. For print marketing campaigns targeted towards a more sophisticated demographic or for wide-scale integrated marketing initiatives such as brochures or business card design, Garamond is a great option as it prints on a variety of materials with a sense of refinement.
For Bold Branding Campaigns: Futura
This distinct font is widely used due to its geometric lines and sense of modernity. Distinct for its use within corporate logos throughout a variety of Industries, Futura is well suited for a variety of print marketing and promotional communication campaigns as it is a bold font that leaves a lasting and forward-thinking impression.
To Communicate A Sense Of Luxury: Bodoni
Bodini is a print marketing font selection option that combines graceful serifs with bolded lines to create a sense of luxury within any campaign. When creating print marketing campaigns that include larger blocks of text, Bodoni is a fantastic option for your font selection to command attention well conveying a sense of sophistication.
About Print Three
At Print Three, our passion for print goes back over 50 years. We’re continually seeking and implementing the latest digital print and web-to-print technologies into our business. Our matchless array of printing services ranges from simple black and white or colour copies, to business cards, direct mail production, large volume print runs, wide format printing, and variable data print marketing. To learn more about print marketing, contact us today!