The Importance Of Staying Ahead Of Print Marketing Trends
When it comes to selecting the colour palette for your next print marketing campaign, deciding on trending colours and shades makes your business stand out both creatively and strategically. Throughout time, colour has been used within print and traditional marketing to communicate messages and evoke emotions that simply cannot be translated by only using words. While you are preparing for your next strategic marketing meeting, this print marketing colour trend guide from Print Three will aid in your colour palette decisions.
Colour Design Trends & Print Marketing: A Strategic Combination
Throughout each form of media, colour is consistently used as a powerful tool that heavily influences the behaviour and actions of consumers. When reflecting on the most common associations between colour and emotions, associating shades of blue with sadness and yellows with oranges with happiness seems like the obvious choice. However, the use of colour within marketing can evoke many more emotions and actions than our first assumptions. Colour is used within marketing campaigns to communicate feelings of trust, engage viewers in feelings of excitement and even communicate a sense of reliability.
Upcoming Colour Design Trends
Now that the Print Three team has gone through the importance of strategic colour selection, here are some upcoming colour trends to use in your next print marketing campaign.
Health and Wellness Upcoming Colour Trends: If you are working within the health and wellness industry and want to take advantage of upcoming print marketing colour trends, earth tones are the perfect solution.
Natural Earth Tones: Earth tones are trending in print marketing for companies that focus on health and wellness. For your earth tone colour palette, select colours with natural hues such as mustard yellow, sage green and aqua.
Vibrant and Neon Colours: Fire engine red, electric blue and neon green colours are trending within print marketing ads as these colour choices create dynamic graphics while leaving consumers with feelings of excitement.
Neutral Tones: To communicate messages of timelessness and balance, companies are turning to neutral colour palettes that incorporate tones of greys, charcoals, beiges and taupes.
Rich Metallics: With the rise of luxury as a trend in marketing campaigns, companies are turning towards metallic shades such as gold and silvers to evoke a sense of elevation within their ads.
Digital Print & Graphics: Digital designs are gaining traction within marketing and the use of digitally produced prints and palettes are trending within ads.
Stay Ahead Of Print Marketing And Branding Trends With Print Three
In a saturated market, let Print Three be your business partner in staying ahead of the competition and on top of current and upcoming marketing trends. From colour copies to brochures, wide-format posters, and custom calendars, we’ve got your print needs covered with flair and finesse. For your next print marketing campaign, contact us today!