Last month we took a deep dive into business cards; this month, we’re talking about another important but underappreciated print staple: stationery. Corporate stationery is an oft-overlooked part of a business’s professional veneer that remains as necessary as ever in the corporate world and beyond. Here’s why.
Corporate Stationery Is About Your Brand
Your brand is not just your logo. Your brand is both the first impression your company creates and the accumulated understanding that customers gain through experience. Your brand is your employees, your products or services, and the way they are delivered; it’s your company’s mission and purpose, and it’s your marketing products, slogan, social media, and web presence. Your logo is the embodiment of all that. It’s the loaded shorthand that carries the weight of people’s experiences of and interactions with your brand.
Your corporate stationery also carries all that meaning once it’s branded. While the paper that you print on may not seem like an important part of your business, it nevertheless conjures an impression of you in the mind of the reader, partner, or consumer.
It Instills Trust and Maintains Confidence
In short, your brand is your identity. While brands are often defined as “intangible assets”, they can exist in tangible ways, and one of the ways they exist is in the presence of your logo, font, and other visual assets on your marketing materials. Whether it’s envelopes used in direct mail or even notepads, paper, and labels, your brand can appear in a variety of subtle ways on your corporate stationery to remind recipients of exactly who you are.
Your brand carries weight, and it’s worth keeping it front and center. It’s defined as an asset not just because you’ve invested in it, but also because it’s what sets your company apart in your industry. Reminding your customers of your brand is good because your brand is a seal of quality and trust. Your stationery is your vanguard because by carrying custom marks of your brand, it automatically conveys the goodwill your brand has built.
Corporate Stationery Is An Opportunity
If you’re rolling your eyes at the thought of a stuffy letterhead with a fussy logo and loopy letters reading “from the desk of…”, we’ll stop you right there. Your brand, your assets, and yes, your corporate stationery actually present opportunities for creativity and imagination that can delight and engage your viewers. Don’t believe us? Check out this article to see the whimsical ways businesses have incorporated their brands into their business cards and stationery in imaginative, fun, and engaging ways that enhance their business’s look and feel, and elegantly echo their brand rather than simply stamping their logo at the top of the page.
The best part about stationery, in the end, isn’t just that it can share your logo or reinforce trust; it’s that it provides an opportunity to engage and delight your audience, customers, and business partners with an aesthetic experience. Print Three is your partner in designing and printing original, branded corporate stationery that’s sure to surprise your customers and make your brand memorable.
Contact us to find out how your corporate stationery can enhance your brand and boost your client and partner relationships today!