According to a recent study from NAPCO, 50 per cent of businesses are unhappy with their current web-to-print solutions provider.
With 2018 drawing to a close, the printing industry in Canada must prepare 2019 and the challenges and opportunities ahead.
The snow is falling and those sleigh bells are jingling, so that means it’s time to print Christmas cards for all those clients, customers, suppliers, and partners who helped your business see another year of success.
Did you know that 62 per cent of retailers are using digital printing to make promotional products? What about that more than 80% are using it for direct mail marketing? According to a study from the Specialty Graphic Image Association and NAPCO Research, digital printing is being utilized by marketers at each stage of the Buyer’s Journey in order to provide greater personalization, making marketing more relevant for specific consumers....
You may not believe it, but print media and social media go hand in hand, like Batman and Robin, peaches n’ cream, or Siegfried & Roy.
On November 27th, the world’s most expensive vintage movie poster – the original Dracula one-sheet from 1931 – was auctioned off for $525,800 USD.
You hear that? It’s the faint hum of carollers rehearsing “Silent Night”. It’s the distant jangle of a sleigh bell jingling…a ring-ting-tingling too. And if you listen close enough, you’ll hear the faraway bellow of Santa’s “ho, ho, ho,” as he briefs his elvish marketing team on the details of another dazzling direct mail campaign.
At Print Three, we’ve already debunked the myth that print is dead. We’ve also shown that while you can’t deny digital marketing’s effectiveness, it’s necessary to bridge the gap between your print and digital marketing. There are also certain instances where the World Wide Web won’t do, and classic print can’t be rivaled. As the saying goes, everything old is new again.
If you’re going to spend the money on an out of home or print campaign, you’ll need excellent creative execution to put your mouth where your money is, so to speak.
Imagine Apple taking all their websites, packaging, and even their commercials, and replacing their signature font, Myriad, with… Comic Sans. Would Apple still ‘feel’ like the Apple you’ve come to know and love?