What is Variable Data Printing? In the simplest terms, variable data printing adds unique elements to each individual piece in a print run. This can be as simple as adding different names and addresses to a batch of postcards, to including variable images or recommended products based on your customer data.
Tag Archives: one to one marketing
There’s nothing like coming home, after a long day of work, to find your mailbox overflowing with junk. Ugh. The fact is, most direct mailers are not only ignored, but there is a certain stigma attached to this form of advertising. If this is true, then why do marketers keeping creating them? Well, when done properly, direct mail campaigns are not only extremely effective, but they’re a trackable form of...
Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.