While we live in an increasingly digital world, it’s still one full of online and offline possibilities. We have direct mail and email, brick-and-mortar stores, and online shops. And there’s a way to incorporate them all into a marketing strategy that doesn’t leave any potential customers out. Better yet, there are ways to leverage a variety of platforms at our disposal and make the most of this abundance of marketing...
Thanks to Print Three’s new partnership with Prime Data, we’ve learned a thing or two about variable data printing and how it can play a role in enhancing your eCommerce strategy.
Many local businesses neglect digital marketing for one reason or another. Perhaps they feel they get along just fine with traditional channels and word-of-mouth, or perhaps they’re just wary of diving into unfamiliar territory.
The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...
Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing. Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.
LinkedIn is a popular professional tool that currently has more than 380 million members. That’s a lot of people to connect with! Of course, you can’t connect with everyone, but there are certain people who you should be making an effort to network with. Clients and people you know professionally are a good place to start. Next look for people who own or work for businesses you want to work...
Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?
In the age of pervasive Internet connectivity, social media is everywhere. You probably have personal pages on popular social media platforms such as Facebook, Twitter, Instagram and others. Even if you don’t have them yourself, you know lots of people who do.
In our last blog, Is Print Marketing Dead in the Internet Era, we discussed indisputable reasons why print marketing isn’t dead. In fact, our closing message was that your print media campaigns complement your digital media campaigns.