Even in our increasingly digital world, direct mail continues to be a preferred method of marketing communication. In many cases, direct mail helps businesses stand out amongst the crowd by cutting through the digital noise; plus, who doesn’t like receiving mail?! With Print Three’s custom graphic design and printing and Prime Data‘s end-to-end mailing services, you’re free to spend your time thinking of creative and innovative direct mail campaigns for 2021....
One to One Marketing
The Immortal Benefits of Business Cards
It’s true that in 2019 we may have reached a point in the world of business where most first interactions occur online without any physical contact.
Thank You Notes are Still Useful to Your Business
Social networks have eliminated many social conventions you grew up with, like face-to-face conversations (just slide into my DM’s) and in-person events (I can live stream that bro).
4 Google Tools That Your Business Should Be Using
It’s amazing how much Google knows, isn’t it? Just about everyone is familiar with Google search. But does your business use Google tools to their fullest extent? Google offers plenty of free online tools for businesses that you may not be aware of. Google tools can help your business with everything from online marketing to collaboration and document storage. It’s also cool to have a Google Gmail address – you...
A Guide to Variable Data Printing: How to Use it to Increase Marketing Response Rates
What is Variable Data Printing? In the simplest terms, variable data printing adds unique elements to each individual piece in a print run. This can be as simple as adding different names and addresses to a batch of postcards, to including variable images or recommended products based on your customer data.
7 Tips for Creating an Effective Direct Mail Campaign
There’s nothing like coming home, after a long day of work, to find your mailbox overflowing with junk. Ugh. The fact is, most direct mailers are not only ignored, but there is a certain stigma attached to this form of advertising. If this is true, then why do marketers keeping creating them? Well, when done properly, direct mail campaigns are not only extremely effective, but they’re a trackable form of...
Why You Should Leverage One to One Marketing
Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.