Marketing Strategy

4 reasons mobile marketing is important for your business

Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing. Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.

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What is Direct Mail Advertising and Why Does Your Business Need It?

Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.

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7 Common Marketing Mistakes Made By Businesses, and How To Avoid Them

Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?

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Is Print Marketing Dead in the Internet Era?

In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?

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14 Tips For Creating a Dynamite Presentation

We all have to do them. Some of us love them. Some of us hate them. We’re talking about giving presentations. Whether you’re a confident speaker or not, a well-laid-out presentation that guides you through the process is an essential aid that shouldn’t be overlooked. Here’s everything you need to know when creating a presentation.

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How to Create a QR Code Marketing Campaign Your Customers Can’t Resist

When it comes to QR code marketing, companies either knock it out of the park, or they crash and burn. Although some people believe that the QR code has lost its touch and is no longer an effective marketing tool, the truth is QR codes are still relevant; however they must be accompanied by a well-executed QR code strategy. Since QR codes are free to generate, they have a high...

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