Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing. Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.
Marketing Strategy
What is Direct Mail Advertising and Why Does Your Business Need It?
Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.
4 Steps To Help You Get the Most Out of LinkedIn
LinkedIn is a popular professional tool that currently has more than 380 million members. That’s a lot of people to connect with! Of course, you can’t connect with everyone, but there are certain people who you should be making an effort to network with. Clients and people you know professionally are a good place to start. Next look for people who own or work for businesses you want to work...
7 Common Marketing Mistakes Made By Businesses, and How To Avoid Them
Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?
A Breakdown of Social Media Platforms and Why Your Business Needs Them
In the age of pervasive Internet connectivity, social media is everywhere. You probably have personal pages on popular social media platforms such as Facebook, Twitter, Instagram and others. Even if you don’t have them yourself, you know lots of people who do.
Why Your Business Needs to Bridge the Gap Between Print and Digital Advertising
In our last blog, Is Print Marketing Dead in the Internet Era, we discussed indisputable reasons why print marketing isn’t dead. In fact, our closing message was that your print media campaigns complement your digital media campaigns.
Is Print Marketing Dead in the Internet Era?
In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?
Defining Your Target Market and Finding Customers Who Need Your Business
When it comes to creating a marketing plan, one of the most important things you should outline is your target audience. If you don’t know who your ideal customers are, how can you create an effective marketing plan to reach them? The simple answer: you can’t.
14 Tips For Creating a Dynamite Presentation
We all have to do them. Some of us love them. Some of us hate them. We’re talking about giving presentations. Whether you’re a confident speaker or not, a well-laid-out presentation that guides you through the process is an essential aid that shouldn’t be overlooked. Here’s everything you need to know when creating a presentation.
How to Create a QR Code Marketing Campaign Your Customers Can’t Resist
When it comes to QR code marketing, companies either knock it out of the park, or they crash and burn. Although some people believe that the QR code has lost its touch and is no longer an effective marketing tool, the truth is QR codes are still relevant; however they must be accompanied by a well-executed QR code strategy. Since QR codes are free to generate, they have a high...