Marketing Strategy

Navigating Promotional Products for Your Business

Who doesn’t love receiving a personalized gift? Promotional products are used in a vast variety of ways by businesses. They are used to attract attention at trade show booths, promote a new product, breed brand loyalty amongst customers, and increase brand awareness. As a business, knowing which promotional products are going to further your business, and which ones are going to end up in the garbage, is key to promo...

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3 Ways to Get Creative with Direct Mail Marketing

According to Canada Post, “direct mail offers a sensory experience that triggers consumer emotions and action while maximizing attention and recall.” In fact, on average consumers spend 118% more time with a direct mail piece than with a digital marketing experience on their first exposure. And it makes sense if we stop and think about it for a minute. When you come home and check the mail, while you may...

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How To Integrate Online and Offline Marketing

While we live in an increasingly digital world, it’s still one full of online and offline possibilities. We have direct mail and email, brick-and-mortar stores, and online shops. And there’s a way to incorporate them all into a marketing strategy that doesn’t leave any potential customers out. Better yet, there are ways to leverage a variety of platforms at our disposal and make the most of this abundance of marketing...

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Do Millennials Respond Well to Print?

You’ll often hear that the millennials are the ‘storm-bringers’, out to change the face of just about anything and everything. As ridiculous as that may sound, when it comes to marketing and advertising in particular, that’s not exactly an exaggeration.

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Social Media For Businesses: Rules For Building a Loyal Social Following

The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.

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What Marketing Strategies Should Small Businesses Use?

As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...

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4 Essential Print Marketing Pieces for the Holiday Season

The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas? To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:

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