If you’re going to spend the money on an out of home or print campaign, you’ll need excellent creative execution to put your mouth where your money is, so to speak.
Imagine Apple taking all their websites, packaging, and even their commercials, and replacing their signature font, Myriad, with… Comic Sans. Would Apple still ‘feel’ like the Apple you’ve come to know and love?
You’ll often hear that the millennials are the ‘storm-bringers’, out to change the face of just about anything and everything. As ridiculous as that may sound, when it comes to marketing and advertising in particular, that’s not exactly an exaggeration.
As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...
The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas? To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:
Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2015. Continue...
Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?
In our last blog, Is Print Marketing Dead in the Internet Era, we discussed indisputable reasons why print marketing isn’t dead. In fact, our closing message was that your print media campaigns complement your digital media campaigns.
In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?