Print Marketing

When Print Marketing Materials Reign Supreme

At Print Three, we’ve already debunked the myth that print is dead. We’ve also shown that while you can’t deny digital marketing’s effectiveness, it’s necessary to bridge the gap between your print and digital marketing. There are also certain instances where the World Wide Web won’t do, and classic print can’t be rivaled. As the saying goes, everything old is new again.

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Do Millennials Respond Well to Print?

You’ll often hear that the millennials are the ‘storm-bringers’, out to change the face of just about anything and everything. As ridiculous as that may sound, when it comes to marketing and advertising in particular, that’s not exactly an exaggeration.

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What Marketing Strategies Should Small Businesses Use?

As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your...

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4 Essential Print Marketing Pieces for the Holiday Season

The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas? To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:

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What is Direct Mail Advertising and Why Does Your Business Need It?

Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.

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Essential Information To Include on Any Business Card Design

Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2015. Continue...

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7 Common Marketing Mistakes Made By Businesses, and How To Avoid Them

Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?

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