(Toronto, Ontario) September 11, 2013 – In the four decades since Print Three was founded, the franchise has continually evolved to better serve its customers. The latest transformation has seen Print Three redefine their image to better target business owners.
Print Three’s locations have been relabeled “Smart Business Centres,” offering print, web and marketing services that accommodate businesses of all sizes. Print Three’s new positioning focuses on presenting Print Three as the smart choice for doing business efficiently.
President of Print Three Franchising Corporation, Andrew Hrywnak, explains Print Three’s strategy. “Print Three is a multifaceted business that serves a range of clients. Our clients vary from small business owners to national accounts. We’re letting them know we’re not just a local print shop. We are a national organization with local business centres where you can manage all your business needs from print to web and marketing.”
Print Three’s rebranding included the launch of a completely redesigned website last year. The new corporate site showcases Print Three’s many services, ranging from scanning to high quality printing and finishing. It also features newer services such as website creation, hosting, design and marketing, and everything in between. Most importantly, it helps visitors locate the most convenient Print Three location to handle all their business needs.
Following suit with the corporate site, each Print Three Smart Business Centre has a newly revamped local web site that highlights the services and offerings available at each individual store location. Designed to match the simple sophistication of the corporate site, the new store sites ensure each franchise lives up to its reputation as a “Smart Business Centre.”
Each of the 46 local store sites has been created using “responsive web design,” which automatically reconfigures the site layout for optimal viewing on desktops, tablets and mobile devices. For business owners on the go, this feature makes it simple to access print, web and marketing services from anywhere at any time. Each website is also search engine optimized and geo-targeted to capture local searchers looking for relevant print, web and marketing services in their area. Combining responsive design and SEO ensures each site is able to capture targeted leads online.
Print Three’s new positioning is just the beginning, Hrywnak assures. “We’re constantly evaluating how we can better serve businesses. We intend to stay at the forefront of the Canadian print industry, offering business owners innovative solutions that improve the efficiency of their operation.” With Print Three’s reputation for quality and service, business owners have every reason to expect Print Three will continue to deliver smart print, web and marketing solutions.
About Print Three: With over forty years of experience and continual advancement, Print Three is a recognized leader in digital and web-to-print services for business and corporate clients. With 46 locations across Canada, Print Three is one of Canada’s largest print networks.
To learn more about Print Three Franchising Corporation visit www.printthree.com.