Find the Perfect Fit with Data-Driven 1-to-1 Marketing
Consumer interests are unique to each individual customer. So why not gather information relevant to their individual needs and speak to each of them in a personal way that clicks.
This is why Print Three offers data-driven 1-to-1 marketing, where print pieces are created specifically for each customer based on information unique to that customer. Direct mail pieces can now display a customer's name, company's logo and any other identifying information, integrated onto the graphics of the marketing piece itself.
The example below describes how two separate direct mail pieces were created on the same print run:
1-to-1 marketing solutions are not just available in print, but in Web and emails. Hit multiple touch points in a relevant, targeted way, when your audience is most open to your message. Let our creative team execute a relevant message for your 1-to-1 marketing campaign.
Here are some of the many advantages of the next generation of direct response - data-driven 1-to-1 marketing:
- Increased response rate
- Increased sales
- Increased offer redemption
- Increased customer loyalty
- Increased tracking capabilities
- Reduced marketing expenses
1-to-1 marketing solutions is also known by several other terms such as variable data printing, personalized printing, customized printing or database printing.