Banner ads, posters, and direct mail are crucial when marketing a business – but what about the little things like pens, envelopes, letterheads, calendars, and other stationery in your office?
As a small business, it’s economically sensible for your advertising strategies to take a no-frills, information-based approach.
Imagine Apple taking all their websites, packaging, and even their commercials, and replacing their signature font, Myriad, with… Comic Sans. Would Apple still ‘feel’ like the Apple you’ve come to know and love?
Choosing promotional items for your business should be the first line of marketing success for your company. Custom promo items are inexpensive, functional and showcase your brand loud and clear to keep you and your services top of mind.
Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2015. Continue...
Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?
We all have to do them. Some of us love them. Some of us hate them. We’re talking about giving presentations. Whether you’re a confident speaker or not, a well-laid-out presentation that guides you through the process is an essential aid that shouldn’t be overlooked. Here’s everything you need to know when creating a presentation.
Every great brand starts with simple brand elements that can be built upon as your business grows. Good branding assigns a unique identity to your company, without limiting opportunities for growth.
Believe it or not, the font that you choose to use for your marketing can make a big difference in how your target perceives your message.