Why You Should Leverage One to One Marketing

Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.


Personalized marketing fosters long-term business-to-client relationships. Adjusting your marketing based on your customers’ needs makes them feel like your business has taken time to think about their needs. It’s also been proven to significantly improve response rates.

What is One to One Marketing?

One to one marketing is a type of personalized marketing that allows you to individualize each marketing piece for each customer. With one to one marketing, you can customize your direct mail and other marketing pieces based on your customer’s gender, interests, past purchases, and any other data you may have. Not only can you personalized it with their names, but you can attached relevant images for each person based on their unique interests.

This means no two marketing pieces are alike. Each piece is personalized to appeal to the specific person receiving it. This is achieved through a process called variable data printing, which allows you to create a mass print order, while adding unique information to each piece.

Where Can Your Brand Use One to One Marketing?

One to one marketing has a wide variety of applications. It can be used online and offline. Some of the most popular ways to incorporate it include:

Benefits of One to One Marketing

  1. It humanizes your business.
    Don’t underestimate the power of being able to speak directly to your customer. Adding a name or personalizing content stands out and catches your customers’ attention. It makes customers feel connected to your business, not like they’re being sold to.
  2. It makes your brand stand out.
    Marketing that is different than the norm captures attention. If all your competitors are sending out generic flyers, why not try something different? Sending a personalized postcard that takes into account what you know about your customers sets your brand apart in a positive way.
  3. It encourages customer interaction.
    One to one marketing can make your direct mail and other marketing pieces seem less like a one-sided sales pitch and more like an interaction. By personalizing your marketing pieces, you encourage customers to take action and engage with your brand. Your company’s social media feeds are another way to encourage customers to engage with your brand.
  4. It improves response rates.
    One to one marketing has been proven to increase response rates. Customers are more likely to respond when they’re addressed directly. Think of it as calling out to someone on the street. A greeting of “hey you,” probably won’t be as successful as calling out the person’s name. One to one marketing works the same way.

Are you thinking about integrating one to one into your marketing strategy? Print Three has the capability to use variable data printing technology to create a wide range of marketing pieces for your business. We specialize in personalized marketing, including direct mail and custom website landing pages. Find a local Print Three store to discuss your one to one marketing ideas and how we can bring them to life.