In our last blog, Is Print Marketing Dead in the Internet Era, we discussed indisputable reasons why print marketing isn’t dead. In fact, our closing message was that your print media campaigns complement your digital media campaigns.
In today’s Internet-savvy world, it seems like most people live out their lives online. Wherever we go, we’re within arms reach of some electronic device or another. With so much digital technology surrounding us, it’s inevitable that marketers have shifted much focus to targeting people online. But with this massive shift in customer behaviour, is print marketing still a relevant part of your marketing strategy?
Whether you’re a start up, or your business is going through a rough patch, there are times your company might not have the resources available to launch a massive marketing campaign. What can you do to capture the attention of your target with a small marketing budget? Here are some easy ways to promote your business on a low budget.
When it comes to creating a marketing plan, one of the most important things you should outline is your target audience. If you don’t know who your ideal customers are, how can you create an effective marketing plan to reach them? The simple answer: you can’t.
We all have to do them. Some of us love them. Some of us hate them. We’re talking about giving presentations. Whether you’re a confident speaker or not, a well-laid-out presentation that guides you through the process is an essential aid that shouldn’t be overlooked. Here’s everything you need to know when creating a presentation.
When it comes to QR code marketing, companies either knock it out of the park, or they crash and burn. Although some people believe that the QR code has lost its touch and is no longer an effective marketing tool, the truth is QR codes are still relevant; however they must be accompanied by a well-executed QR code strategy. Since QR codes are free to generate, they have a high ROI when used properly.
In the simplest terms, variable data printing adds unique elements to each individual piece in a print run. This can be as simple as adding different names and addresses to a batch of postcards, to including variable images or recommended products based on your customer data.
Every great brand starts with simple brand elements that can be built upon as your business grows. Good branding assigns a unique identity to your company, without limiting opportunities for growth.
Email blasts, also known as eblasts, are a type of targeted email marketing sent by your company to a list of subscribers. Eblasts typically discuss promotional offers, news-worthy events or trends within your company or industry. Email marketing and eblasts can be viewed as an extension of direct marketing, in an electronic format. Both direct mailers and email blasts deliver a message to a targeted audience and use a similar format to capture recipient’s interest.
Believe it or not, the font that you choose to use for your marketing can make a big difference in how your target perceives your message.