The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
Choosing promotional items for your business should be the first line of marketing success for your company. Custom promo items are inexpensive, functional and showcase your brand loud and clear to keep you and your services top of mind.
As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your industry.
It’s amazing how much Google knows, isn’t it? Just about everyone is familiar with Google search. But does your business use Google tools to their fullest extent? Google offers plenty of free online tools for businesses that you may not be aware of. Google tools can help your business with everything from online marketing to collaboration and document storage. It’s also cool to have a Google Gmail address – you can use Gmail to manage and host your branded email accounts, for a more professional look.
It’s fast and easy to create an account, and you’ll need it if you want to take advantage of some of Google’s tools for businesses. Already have a Google account for your business? Great, then you’re ready to learn more about some of its best tools.
The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas?
To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:
Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing.
Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.
Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions.
Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2015.
LinkedIn is a popular professional tool that currently has more than 380 million members. That’s a lot of people to connect with! Of course, you can’t connect with everyone, but there are certain people who you should be making an effort to network with. Clients and people you know professionally are a good place to start. Next look for people who own or work for businesses you want to work with, or companies that can help you grow or advance your business.
Misconceptions about marketing can cause your business to lose out on valuable customers. You may think your business is making the most of your marketing budget, but if you’re making any of these common marketing mistakes, you could be doing even better! Read on to clear up a few common marketing misconceptions. Are you making any of these marketing mistakes and hurting your marketing?