Whether you’re designing a run of fresh business cards for your business, or putting together a poster for your garage band’s first gig, the page layout is as important as the design itself.
When people are crafting their printed pieces, the print layout is commonly overlooked for more ‘crucial’ elements of the design. But without the correct layout design, the finished print may come out to be wildly different than what you conceptualized.
Creating fresh, on-going content is one of the largest influences in how your content ranks on Google and other search engines. Search engines want to ensure that they’re providing their users with the best, most relevant, and up-to-date information. To do this, they measure how often you update your website with new content like articles, videos, as well as how often you update existing pages on your website.
Posters are an extremely versatile marketing tool.
They can be used inside your place of business to showcase products or services. They can be used directly outside of brick and mortar locations to draw customers inside. Or they can be used as a versatile marketing piece just about anywhere that has a wall.
Direct mail is almost a lost art in the marketing realm. If anyone speaks of the Medium-That-Shall-Not-Be-Named, it’s usually met with waves of antipathy and apprehension – ‘Big businesses aren’t using that anymore’, ‘Isn’t email more popular?’, ‘I never buy things through mail’, and so on.
Quick, get yourself into an eyes-glazed-over dreamy state (or pretend you’re at work) and visualize the Pepsi logo hovering in front of you. It’s a classic, right? Those red and blue waves sandwiching the iconic Pepsi font is certainly a simplistic, lasting image.
Planning and designing a website takes diligent work, especially if you don’t have a background in design. What you may consider the world’s greatest web design could look like a joke to every other non-biased user. You can hire a web designer, but you shouldn’t blindly follow their vision either – you need your own set of principles to evaluate your website’s design.
Creating an effective business card is almost an art form. Not only are you trying to convey your message, and ‘who you are’ in a few inches of space, but you’re competing for wallet and pocket space as well. It’s easy for your card to get buried in a wallet brimming with credit cards, cash, pictures, and Tim Horton’s gift cards.
The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
Choosing promotional items for your business should be the first line of marketing success for your company. Custom promo items are inexpensive, functional and showcase your brand loud and clear to keep you and your services top of mind.
As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your industry.