In the simplest terms, variable data printing adds unique elements to each individual piece in a print run. This can be as simple as adding different names and addresses to a batch of postcards, to including variable images or recommended products based on your customer data.
Email blasts, also known as eblasts, are a type of targeted email marketing sent by your company to a list of subscribers. Eblasts typically discuss promotional offers, news-worthy events or trends within your company or industry. Email marketing and eblasts can be viewed as an extension of direct marketing, in an electronic format. Both direct mailers and email blasts deliver a message to a targeted audience and use a similar format to capture recipient’s interest.
A well-designed tri-fold brochure or pamphlet is an indispensible marketing tool for your business. A tri-fold brochure contains pertinent information about your products or services and ensures your customers have quick access to important details about your business.
There’s nothing like coming home, after a long day of work, to find your mailbox overflowing with junk. Ugh. The fact is, most direct mailers are not only ignored, but there is a certain stigma attached to this form of advertising. If this is true, then why do marketers keeping creating them? Well, when done properly, direct mail campaigns are not only extremely effective, but they’re a trackable form of marketing that can help you learn more about your brand and your customer.
Integrating one to one marketing into your marketing strategy sets you apart from other brands. Our world is saturated with advertising that seeks to appeal to the world as a whole. With one to one marketing, your direct mail and other marketing pieces are able to zero in on your clients and provide uniquely personalized marketing.
The online world is a big place crowded with thousands upon thousands of brands. As a new brand on the Internet-block it can seem overwhelming deciding where to allocate your online marketing budget to get the best results. While there’s no easy answer when deciding where your money is best spent, there are plenty of choices available to businesses of all sizes.
When you’re developing a brand image for your business, there are a lot of factors that go into choosing how to position your company – what your company sells, your business goals, your target audience, and your brand message, to name a few of many variables. To help you market your company effectively, Print There has outlined 7 tips for branding your business.
Your logo is a key piece of your brand’s marketing puzzle. It needs to be simple, recognizable and memorable. That may seem like a tall order, but the world’s most recognizable brands do it with ease. Consider the Starbucks or Nike logos. At a glance you can name the brand. You don’t even need to see the company name. How do you go about creating a logo that will do that for your brand? Here are 10 logo design tips for you: