Direct mail is almost a lost art in the marketing realm. If anyone speaks of the Medium-That-Shall-Not-Be-Named, it’s usually met with waves of antipathy and apprehension – ‘Big businesses aren’t using that anymore’, ‘Isn’t email more popular?’, ‘I never buy things through mail’, and so on.
Quick, get yourself into an eyes-glazed-over dreamy state (or pretend you’re at work) and visualize the Pepsi logo hovering in front of you. It’s a classic, right? Those red and blue waves sandwiching the iconic Pepsi font is certainly a simplistic, lasting image.
Planning and designing a website takes diligent work, especially if you don’t have a background in design. What you may consider the world’s greatest web design could look like a joke to every other non-biased user. You can hire a web designer, but you shouldn’t blindly follow their vision either – you need your own set of principles to evaluate your website’s design.
Creating an effective business card is almost an art form. Not only are you trying to convey your message, and ‘who you are’ in a few inches of space, but you’re competing for wallet and pocket space as well. It’s easy for your card to get buried in a wallet brimming with credit cards, cash, pictures, and Tim Horton’s gift cards.
The power of social media for businesses is often underestimated, but the reality is, active social media marketing is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.
Choosing promotional items for your business should be the first line of marketing success for your company. Custom promo items are inexpensive, functional and showcase your brand loud and clear to keep you and your services top of mind.
As a small business owner or marketing professional, have you been relying on word of mouth and referrals for lead generation? Although being referred by happy clients is a welcome way to grow business, it’s not a guaranteed marketing strategy.This year, consider developing a real marketing plan. Now you’re going to need some formal tactics to attract leads, engage customers and position yourself as the ‘go to’ resource in your industry.
It’s amazing how much Google knows, isn’t it? Just about everyone is familiar with Google search. But does your business use Google tools to their fullest extent? Google offers plenty of free online tools for businesses that you may not be aware of. Google tools can help your business with everything from online marketing to collaboration and document storage. It’s also cool to have a Google Gmail address – you can use Gmail to manage and host your branded email accounts, for a more professional look.
It’s fast and easy to create an account, and you’ll need it if you want to take advantage of some of Google’s tools for businesses. Already have a Google account for your business? Great, then you’re ready to learn more about some of its best tools.
The holiday season is here! It’s the biggest season for retail and ecommerce businesses. Does your marketing plan include all the marketing pieces you need to drive sales in the coming weeks as we ramp up to Christmas?
To further your business’s success this holiday season, make sure you have these 5 essential print marketing pieces:
Mobile marketing is essential to all businesses now that mobile devices are the go-to media devices for consumers and potential customers. The explosive growth of smart phones, tablets, smart watches and other evolving devices are driving mobile marketing.
Any business, large or small, must adapt to the changing business conditions, and develop a mobile marketing strategy as well as a mobile-friendly website.